Advertisements, Collateral, Copywriting, Public Relations, Social Media, Website Design
About the Project
Since 1995 Asterisk has created an experience that sets itself apart from other popular restaurants in Newport. With an interior remodel and new concepts being introduced, Asterisk hired 6 Square to assist in refreshing the brand.
Objective: To reintroduce the Asterisk brand to the local community, to create positive reviews, and to position the restaurant for continued success in Newport.
Results: Following a brand audit to assess audiences, brand equity, and opportunities, 6 Square set out to create a better reflection of Asterisk's mission. Working with a local photographer, the website, collateral, and advertising was redesigned to showcase the restaurant and its delicious food. Special events were created to generate buzz among locals and food editors, which, in turn, has continued to drive national tastemakers and everyday visitors to this popular establishment.