Block Island Organics
Collateral, Public Relations
About the Project
When our old friends, Koru Eco Spa, decided to launch a suncare line, they came to 6 Square to help with getting the word out. Inspired by the owner's island home, Block Island Organics grew from a desire to provide safe, effective, and pleasing suncare products without questionable ingredients.
Since a big part of this project included educating the public about chemical sunscreen versus mineral sunscreen, the goal was to present the brand in an approachable way. So we created a collateral piece to accompany sample size tubes, which were sent to editors nationally and were also used in marketing efforts. It was important to give the piece a fresh and clean feel to match the incredible dedication that Block Island Organics represents.