Bowen's Wharf Company
Blogging, Email Marketing, Public Relations, Social Media, Website Design
About the Project
Bowen’s Wharf is Newport’s premier year-round destination in the heart of downtown with a marina and 40 merchants that include retail businesses, restaurants, and galleries. With year-round events and festivals, Bowen’s Wharf is the anchor of the Newport waterfront.
Bowen’s Wharf Company originally contacted 6 Square to redesign their website. Early discussions concluded that, while there was a myriad of small impressions surrounding the Wharf, there wasn’t a large digital footprint.
With their target audience being tourists as well as locals, 6 Square developed a thoughtful social media and strategic public relations plan and utilized the Bowen’s Wharf blog to generate news and fresh content for the website.
Active management of digital referral and opinion-shaping channels has created social media buzz and community-building online. 6 Square has not only increased the Bowen’s Wharf social media audience by over 75% in less than a year, but we have also secured media coverage nationally and throughout New England. Retailers on the Wharf reported that their businesses had an exceptional year and, most recently, vendors reported excellent sales across the board for the 44th Annual Bowen’s Wharf Seafood Festival.
We created the Bowen’s Wharf website to enhance Newport’s premier shopping and waterfront dining destination. The website is also responsive so that it is now a reference for visitors using their smartphones and tablets and looking for the best of Newport.