Advertisements, Brand Creation, Collateral, Copywriting, Illustration, Logo, Public Relations, Social Media, Website Design
About the Project
Island Overstock is a multi-day consignment event where shoppers can find new, boutique items at 50-75% off retail prices while supporting small, local businesses.
Our objective was to invent an identity for a new brand and then incorporate it throughout the web platform, collateral, and through our promotional efforts. The new Island Overstock brand reflects its upscale concept while showcasing the events. The website is easy to navigate for visitors while consignors can effortlessly sign up to participate.
With over 2,300 products for sale, the first Island Overstock event was a success with shoppers lining up two hours before the doors opened.