Macy's Beautiful Planet
About the Project
Designed as a shop within a shop, the Beautiful Planet concept was launched in Macy's department stores nationwide. It was built within the cosmetic department to celebrate beauty and well-being in the most natural way possible. In addition to having high standards for the natural and organic brands Macy's featured, all elements of the shop were created using environmentally sustainable construction methods and materials.
We take great pride in working with like-minded businesses and organizations and are committed to using our area of expertise for a positive change in the world. And so, Macy's tapped 6 Square for our expertise in the sustainable industry.
Objective: To create an educational component to the Beautiful Planet concept and demonstrate to customers that beauty is a lot more than skin deep.
Results: It was important for the collateral to coincide with the boutique and the in-store branding. We did an extensive amount of research to understand the concept and reviewed initial store renderings. After working closely with Macy's in the content and development we came up with a concept that is pleasing to the eye. We also researched extensively for a sustainable printing operation and the result was utilizing using soy inks on chlorine-free 100% post-consumer recycled paper.
The project was so successful that 6 Square was hired by Macy's to design an employee training manual, which was distributed to all Organic Cosmetic Beauty Advisors in each of the stores.