Email Marketing, Public Relations, Social Media
About the Project
Located on the working waterfront in Portland, Maine, Sea Bags specializes in the design and manufacturing of handmade bags made exclusively from recycled sailcloth. Additionally, Sea Bags has always believed strongly in its role and responsibility to give back to the community.
When the company was looking for a public relations firm to represent the brand, 6 Square was hired for ongoing media relations. With continual pitching and relationship building, in addition to face-to-face meetings with fashion's top glossy magazines, the results from our efforts were clear.
As our relationship with Sea Bags grew, so did the social media sphere. It became evident that we needed to interact more with customers and fans on a regular basis so we assisted in launching an email marketing and social media campaign.
Today, Sea Bags are enjoyed by professional and recreational boaters alike, fashionistas, corporations, and beachgoers.