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North Sails is one of the largest sailmakers in the world, with expertise from over six decades of success that’s built into every sail made. Innovation and science is behind North Sails, powering more adventures than any other sailmaker.
Objective: Engage with an established global customer base in a new way by launching a design-your-own, custom downwind sail.
6 Square stepped in to design and build a web application focused on the company’s direct to consumer online business. The new application allows customers to add personality by creating a custom sail with the sail coloring tool, and then sharing it with friends or race team members so everyone has the ability to add to the design. When finalized, the custom sail is submitted to North Sails and a notification is sent to the appropriate internal contact based on location.
