Katrina Hayes Slee

After launching an independent business, Katrina needed a new identity to represent her therapy practice, which focuses on nurturing emotional and spiritual wellbeing.

Objective: Envision and design a brand that is instantly recognizable – simple, unique, appropriate, and memorable – taking into account that the logo would be used for various pieces.

ROLE

Art Direction
Logo and Identity Design

From sketch to final mark, a monogram and an infinity pattern are complemented by relaxing pale green hues that welcomes new clients.